Social Media is the Best Marketing for Small Business
But which platform should you use?
Which Social Media Platform Should You Use?
Although Facebook is most known as the boomer platform, its user base is still primarily millennials. And, has tons of potential for reaching customers in just about any niche.
Average monthly visits: 12.5 billion
Visit duration: 10:55 (minutes)
Top Country: United States
Top age demographic: 25–34
Top traffic source: direct search
Top referring social platforms: YouTube, Instagram
Reader interests (by keyword): adult content, video games, shopping, software
YouTube
YouTube is thought of as merely a video-sharing platform. But, it’s become one of the biggest search engines in the world — second only to Google.
Average monthly visits: 28.8 billion
Visit duration: 20:05 (minutes)
Top Country: United States
Top age demographic: 25–34
Top traffic source: direct search
Top referring social platforms: Facebook, Reddit, Twitter
Reader interests (by keyword): video games, community, adult content, shopping
X (Formerly Twitter)
As a subsidiary of Facebook, Instagram is one of the most powerful promotional tools on the market — especially for online shopping.
And, with the boom of short-form content, Instagram Reels have become a great place to share videos alongside Facebook, TikTok, and YouTube.
Average monthly visits: 5.8 billion
Visit duration: 8:37 (minutes)
Top Country: United States
Top age demographic: 25–34
Top traffic source: direct search
Top referring social platforms: Facebook, YouTube
Reader interests (by keyword): shopping, adult content, software, video games
X (Formerly Twitter)
X (Formerly Twitter)
X (Formerly Twitter)
“X” (formerly Twitter) is another traffic powerhouse, especially if you make content on controversial topics. Since Elon Musk purchased Twitter, in 2022, he’s been advocating for free speech. And, has implemented features such as Community Notes to promote transparency and open discussion.
Average monthly visits: 4.5 billion
Visit duration: 12:16 (minutes)
Top Country: United States
Top age demographic: 18–34
Top traffic source: direct search*
Top referring social platforms: YouTube, Reddit
Reader interests (by keyword): news & media, adult content, video games, software
Note: although Twitter’s main traffic source is direct, organic is a close second.*
X (Formerly Twitter)
In the past, LinkedIn was known as a professional networking website. And, while you still can find jobs and network with like-minded professionals on the platform, it’s become a hub for blogging. Many users grow entire audiences on LinkedIn and use it as a marketing tool to either source clients or sell digital products/online courses.
Average monthly visits: 1.7 billion
Visit duration: 8:17 (minutes)
Top Country: United States
Top age demographic: 25–34
Top traffic source: direct search
Top referring social platforms: YouTube, Facebook
Reader interests (by keyword): shopping, travel, blogging, business
LinkedIn also acts as a great hub for finding freelance talent.
TikTok
X (Formerly Twitter)
TikTok has taken over social media in recent years due to its vast discoverability. It’s become an all-in-one business tool to not only grow an audience but monetize it as well.
TikTok Shop makes it easy to convert views into sales. And, its creator program has made it the go-to choice for many budding creators.
Average monthly visits: 2.2 billion
Visit duration: 3:48 (minutes)
Top Country: Brazil
Top age demographic: 25–34
Top traffic source: direct search*
Top referring social platforms: Facebook, YouTube
Reader interests (by keyword): shopping, software, video games, adult content
Note: although TikTok’s largest traffic source comes from direct search, organic search is a close second.*